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Better by Half roadmap

The Eating Better alliance is working to stimulate a 50% reduction in meat and dairy consumption in the UK by 2030, and for a transition to ‘better’ meat and dairy as standard. This will be better for the environment, our health, for land use, animal welfare and social justice.

Better by Half: A roadmap to less and better meat and dairy provides 24 actions to be taken across 5 sectors to create an enabling environment to drive the necessary transformation in eating habits.

Click into the sectors below to find out more and see where these actions are already taking place.

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