Better by Half Roadmap

Better by Half roadmap

The Eating Better alliance is working to stimulate a 50% reduction in meat and dairy consumption in the UK by 2030, and for a transition to ‘better’ meat and dairy as standard. This will be better for the environment, our health, for land use, animal welfare and social justice.

Better by Half: A roadmap to less and better meat and dairy provides 25 actions to be taken across 5 sectors to create an enabling environment to drive the necessary transformation in eating habits.

Click into the sectors below to find out more and see where these actions are already taking place. Download the PDF version here.

Key: 🟠 - UK government, 🟡 - Devolved nations, 🔵 - Local authorities

Deliver a cross-departmental food, farming and public health strategy (🟠 🟡)Sustainable and healthy dietary guidelines underpin all appropriate policy development (🟠 🟡)Make sustainable diets the norm through public procurement (🟠 🟡 🔵)Every child has access to a hot, nutritious school meal (🟠 🟡)Develop and implement a strategy to facilitate a just transition for agriculture (🟠 🟡)Rebalance agricultural policy towards better meat, better dairy and better plants (🟠 🟡)Develop an integrated land-use plan (🟠 🟡)Local authorities improve access to fruit, vegetables and pulses (🔵)Make vegetables and better meat and dairy affordable (🟠 🟡 🔵)Assess future trade deals for their impact on human health, animal welfare and the environment (🟠)

Harness opportunities to produce more plants for human consumption Switch to better meat and dairy production Work with nature to boost business resilience and profitability

Retailers and manufacturers

Label origin and method of production for all meat and dairy Encourage sales of plant foods Set targets for more plants in the basket and evaluate progress Embed a sustainable diets strategy across the business Develop a sourcing policy that delivers ‘better’ meat and dairy

Put more plants on plates and menus Make plant dishes more appealing Set targets and evaluate progress towards less and better meat and dairy alongside more plants Provide exciting plant-based training and development for chefs Develop a sourcing policy that delivers ‘better’ meat and dairy

Financial institutions and investors

Evaluate company risks and opportunities related to meat and dairy production and sales Engage to promote healthy and sustainable production

Roadmap in Action

Nourish Scotland's approach to promoting dignity and justice in tackling food insecurity

22 November 2024

For our final case study, we spotlight Nourish Scotland and examine how embracing dignity and justice, through co-creation and amplifying marginalised voices in decision-making, can transform food systems.

The influence of identity groups on Landworkers' Alliance mission and work

20 November 2024

For years, the Landworkers Alliance has been organising identity-based groups to embed inclusivity and intersectionality in farming and landwork. The case study below highlights the impact these groups have had on members and how they have shaped the organisation's broader efforts in diversity, equity, inclusion, and anti-racism.

REDI for change: supporting organisations across the UK in dismantling oppression within food systems

18 November 2024

In our commitment to fostering justice within the sustainable food sector, we’re turning to the inspiring work of our alliance members who are pioneering initiatives to create systemic change. Among these efforts, the REDI for Change Toolkit stands out as a groundbreaking resource, supporting organisations across the UK in dismantling oppression within food systems. In this blog, Ben Messer walks us through the purpose and transformative impact of integrating REDI for Change into the Sustainable Food Places programme, paving the way for a more inclusive and equitable food future.

Producing pasture-fed beef and dairy in North Wales

The way we farm is key to building and maintaining healthy and sustainable food systems in the UK. We spoke to Huw Foulkes of Pentrefelin about his farm in North Wales about how he is supplying pasture-fed meat and dairy to his local community.

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