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Roadmap

Retailers and manufacturers

By 2030 retailers will have:

  • More vegetables, fruits, plant-proteins and wholegrains on shelves and in products.
  • Defined ‘better’ production as a minimum standard across supply chains. All meat and dairy on sale sourced from better production systems.
  • Meat and dairy reduction targets in volume of sales. These should be measured and reported on. 

Retailers and manufacturers actions to get us there

Label origin and method of production for all meat and dairy
Encourage sales of plant foods
Set targets for more plants in the basket and evaluate progress
Embed a sustainable diets strategy across the business
Develop a sourcing policy that delivers ‘better’ meat and dairy

Latest in Retailers and manufacturers

See all: Retailers and manufacturers
Case Studies
Labelling method of production on meat products
31 March 2022
Eating Better’s public attitudes survey found almost three-quarters of the UK public would like to do more to support farmers that have high animal welfare and environmental standards.
Retailers and manufacturers
Case Studies
Investing in price to make plant-based food more accessible
31 March 2022
The Co-op is encouraging its customers to reduce meat consumption and eat more plants by pricing plant-based foods competitively against meat products. The retailer is doing this as part of its Climate Plan and Count Us In programme.
Retailers and manufacturers
Case Studies
Tackling the sustainability of the average shopping basket
31 March 2022
Initially developed with Tesco, WWF is now working with five UK supermarkets to halve the environmental impact of UK baskets by 2030, using the WWF Basket metric to track progress.   
Retailers and manufacturers
Case Studies
Taking the first steps to helping everyone eat a healthier and more sustainable diet
31 March 2022
Sainsbury’s has taken the first steps toward embedding a sustainable diets strategy across the business. The food retailer’s ‘Helping Everyone Eat Better’ brand commitment is focused on supporting healthier and more sustainable diets through a number of strategies.
Retailers and manufacturers
Case Studies
Sourcing better for food retail
31 March 2022
Waitrose’s farming commitments demonstrate its leadership in farm animal welfare and deliver “better.” It holds 14 Retailer Awards from Compassion in World Farming, including five Good Farm Animal Welfare Awards. Waitrose is ranked as tier one leaders by Business Benchmark on Farm Animal Welfare.
Retailers and manufacturers

Better By Half Roadmap

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