The UK is eating less meat—on average. Since 2000, national meat consumption has fallen by over 17%, and the typical Brit now eats around one kebab’s worth less meat each week than they did two decades ago. But dig a little deeper, and a different picture emerges. Young men aged 16–24 are bucking the trend.

Eating Better launches a comprehensive definition of industrial livestock production and makes the case for change across the UK food system.

We are delighted to welcome three new members to the Eating Better alliance. They bring experience from their work in nutrition and health, community and social justice and sustainability within the hospitality sector.