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Eating Better is a movement for change of sixty organisations working to accelerate the transition from producing and eating too much meat and dairy to a fairer, healthier and more sustainable food system that is better for animal welfare and for nature.

Better By Half Roadmap

The ‘Better By Half’ roadmap identifies 24 actions across five influential sectors, where change needs to happen to ensure everyone has access to healthy, nutritious and affordable food.

Watch the Eating Better films

Producing Better

‘Producing Better’ is the first in our trilogy of Eating Better films, which aim to bring our Better by Half roadmap to life, showcasing the businesses and organisations already helping us all to eat 'less and better.'

Serving Better

'Serving Better' explores how local authorities can address the climate and nature emergencies and improve public health by promoting sustainable diets through the food they serve.

Buying Better

Our first series concludes with ‘Buying Better’ which examines the crucial role of retail in helping us to shop and eat more sustainably, with an emphasis on 'less and better' meat and more plants.

Read the latest News, Reports and Case Studies