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Privacy policy

The EU General Data Protection Regulation (GDPR), which is enforceable from 25 May 2018, provides new rights to individuals and requires organisations to provide information about their data processing in a clear and transparent way. We have published this updated Privacy Statement to take into account new requirements and to explain how we collect, store and use personal data. When we refer to “we”, “us” or “our” in this Statement we mean Eating Better.

Who we are

Eating Better is a broad alliance working together to help people move towards eating less meat and dairy foods and more plant-based food that’s better for us and the planet, as part of the vital task of creating sustainable food and farming systems. This Privacy Statement applies to personal data collected by Eating Better. As a Data Controller, we are committed to protecting the privacy of our supporters and subscribers. We endeavour to comply with the Data Protection Act 1998, the EU General Data Protection Regulation (GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 (amended) and other relevant legislation. 

Why we collect personal data

Eating Better collects personal data to ensure we are able to maintain an accurate and appropriate relationship with you. In order to properly fulfil the day-to-day operation of the charity, and to further our charitable objectives, as long as it does not impinge on you or your rights, we regard it to be in our legitimate interests to use data to enable:

  • Eating Better to administer your donation responsibly and to facilitate income to allow our charitable work to continue
  • Eating Better to enhance records to allow us to develop your support, and to send communications and invitations to events which best match your interests 
  • Eating Better to identify individuals who may be able to advance the charity’s work
  • You to control the information you receive

How we collect personal data

Eating Better does not require you to provide any personal information to use our website. However, we do collect personal data in the following circumstances:

  • When you subscribe to our e-mail newsletter
  • When you contact us via the submission form on our website
  • When you attend an Eating Better event 
  • When you donate to Eating Better

We may also undertake research into individuals who are not directly connected to Eating Better but who we feel may wish to help our work. We may use third parties to assist with this research but in all cases we will use publicly available sources, such as published annual reports, reputable media, Companies’ House, the Charity Commission and LinkedIn.

We will contact you as soon as is practicable to let you know we are processing your data in this way. This activity might also result in our processing data of individuals whom we subsequently decide we will not contact, in which case we will undertake to delete this data.

What Personal Data We Collect

Where provided, the personal data we routinely collect include:

  • Full name
  • E-mail address
  • Home address
  • Telephone number
  • Gift details

We may also collect additional information, from internal or publicly available external sources, which will allow us to appropriately develop your relationship with Eating Better. However, we do not collect any special categories of personal data, as defined under the GDPR.

You and Your Data are Safe

We take appropriate measures to ensure your personal data are kept secure, accurate and up-to-date, in-line with data protection guidelines, and are kept only for so long as they are required. Our products and services are not aimed at children. Your information is only accessible to appropriately trained staff and contractors. We will not pass your details onto third parties for marketing or fundraising purposes.

The Eating Better mailing list

Eating Better does not allow access to our e-mailing list nor will we pass on personal information to third parties unless required by law. 

On the Eating Better website you can find our newsletter signup form where we invite you to opt-in and give your consent to receive our newsletter. This form only collects your full name and your email address. We provide an unsubscribe link in all email messages that we send out and users can unsubscribe at any time using this link. 

Eating Better currently use an external mailing list provider, MailChimp, to manage our email based newsletter.

MailChimp complies with the U.S.–E.U. and U.S.–Swiss Safe Harbor Framework, which is overseen by the U.S. Department of Commerce and covers the collection, use, and retention of personal data from European Union member countries. 

MailChimp has TRUSTe's Privacy Seal, which means their privacy policy has been reviewed by TRUSTe for compliance with their program requirements, including transparency, accountability, and choice related to the collection and use of your Personal Information.

Mailchimp are notified as a "data controller" in respect of personal data about their UK clients whom they collect personal data from in accordance with their Privacy Policy. Under UK law, they are a "data controller" in respect of the personal data about their UK Members but not in respect of personal data about people on their Members’ Distribution Lists (where they act as a "data processor"). They are notified with the UK Information Commissioner’s Office as a data controller in accordance with their Privacy Policy and their Registration Number is Z1907965.

You can view the MailChimp privacy policy here.

Contact Form

Eating Better collects queries via the contact form on the Eating Better website. These queries require you to provide a name and an email address we can reply to. In accordance with our legitimate interest, we may need to process this personal data to reply to queries from individuals who contact us. The queries are forwarded to [email protected] and replied to and/or deleted; no personal data is stored. 

Visitors to our website

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns in order to enable us to learn more about how our site is used and to help us improve the site. We process technical information about your use of the website in accordance with our legitimate interest to ensure that content is presented in the most effective manner.

Information about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google do not associate this IP address with any other Google service and information about specific IP addresses is not available to Eating Better via the Google Analytics service. It is possible to opt out of Google Analytics entirely using browser plugins provided by Google and third parties.

By default Google Analytics and the ShareThis service we use for social bookmarking set cookies. For more information on Google’s use of cookies click here and for ShareThis’ use of cookies click here. We do not retain server logs for this website, however you should be aware that information about your use of this website (including your IP address) may be retained by your ISP, the hosting provider and any third party that has access to your internet traffic.

Your rights regarding your personal data

You have a number of rights under data protection law, which have been strengthened under the General Data Protection Regulation (GDPR):

Access: You have the right to access information on the personal data we may hold about you and the purposes for which we are using it. We may ask for proof of your identity. On receipt of such a request we will endeavour to respond to you as soon as possible, at most within one calendar month.

Rectification: You have the right to request that we amend any personal data which is incorrect or requires updating.

Erasure: You have the right to request that we delete any personal information pertaining to you. We will assess any deletion request on a case by case basis and will endeavour to respond to you as soon as possible, at most within one calendar month. If you have authored any content on the DPN and would like this to be deleted, please let us know.

If you would like to exercise any of these rights, please emails us at [email protected]

If you are concerned about the manner in which we have collected and used your personal data, please contact us using the contact details above – we will do our best to help. If you are unhappy with the way in which we have handled your personal data you have the right to contact the Information Commissioner’s Office


If we change our Privacy Policy or introduce any services that require users to provide more information we will post the changes on this page.

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