Eating Better’s public attitudes survey found almost three-quarters of the UK public would like to do more to support farmers that have high animal welfare and environmental standards.
Transparency on origin and method of production is also important as Lidl found in a survey of its customers.
71% of those surveyed by the retailer said they want the information displayed on product packaging, prompting Lidl to:
- Launch the Welfare Window labelling to provide customers with information on the different farming systems.
- Explain the methods of chicken production from the most basic “indoor bred” to the best “British Organic,” enabling customers to understand different farming methods and make informed choices.
- Extend the labelling to fresh duck, turkey, pork and egg products, following a successful trial within the fresh chicken product range.