All our work this year has been against a challenging backdrop of global turbulence - the effects of the pandemic, the war in Ukraine and climate disasters - increasing pressure on the food system. The cost of living crisis means we are reflecting with members on how to communicate our ‘less and better meat’ message sensitively and effectively. We have maintained a focus on working from the ground up; helping put farmers in the limelight and focusing on the huge impacts that can be achieved through small changes, such as using local and seasonal produce for school meals, and creating price parity between meat and plant-based sandwiches.
Impact report 2021/22
This year, we’ve made great strides to improve understanding of the food system, influence the agenda for change and grow the alliance, and to showcase positive practices and track progress towards producing and serving 'less and better' meat and dairy in line with our Better by Half roadmap.