1. Welcome


One vital step towards a fair, green and healthy world is eating less meat and more food that’s better for us and the planet. 

Eating Better is a new alliance to help create an eating better food revolution. Find out more...

2. Fair


Eating Better is a fairer way to feed the world, better for animal welfare and can be better for farmers’ livelihoods too.

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3. Green


Eating Better is good for the planet. It’s less wasteful, better for wildlife and can help reduce our impact on the climate and the environment. 

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4. Healthy


Eating Better is good for our health. Eating less meat and more foods that are better for us could help us live longer, happier, healthier lives.

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The museum of missed opportunities

We need to eat less meat and more fruit and veg, yet how easy is this for a family on a day out? The OutToLunchUK survey has found that 3 out of 4 children’s lunch meals at top family attractions don't include any veg or salad. Visitor attractions need to do a lot more to show children that healthy, sustainable food can be a treat too. 

We follow the meat money

We're asking how can public money be better spent to encourage less and better meat and dairy and more plant-based eating, inline with health recommendations and climate change reduction targets.

Making sense of men and meat

Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.

Eating Better on Twitter

RT @OldwaysPT: Make a balanced & tasty #plantbased plate with this equation: #wholegrain + #pulse + veggie + topping #Vegtoberfest https://…
RT @NatGeoExplorers: If you're looking for just one thing to do to combat climate change, says @Enric_Sala, "eat more vegetables and less m…
RT @DuurzaamEten: Encouraging consumers to eat healthy diets with moderate animal protein could reduce the environmental impacts of agricul…
Handy tips on low carbon baking from our friends at 10:10 https://t.co/Oj2WDAXYOV @1010 #gbbofinal https://t.co/8Jo21oWC9d
Meat and poultry dips as fish reels in the customers https://t.co/Uifhv5u5HX

Supporting organisations & Partner Networks

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