1. Welcome


One vital step towards a fair, green and healthy world is eating less meat and more food that’s better for us and the planet. 

Eating Better is a new alliance to help create an eating better food revolution. Find out more...

2. Fair


Eating Better is a fairer way to feed the world, better for animal welfare and can be better for farmers’ livelihoods too.

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3. Green


Eating Better is good for the planet. It’s less wasteful, better for wildlife and can help reduce our impact on the climate and the environment. 

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4. Healthy


Eating Better is good for our health. Eating less meat and more foods that are better for us could help us live longer, happier, healthier lives.

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Making sense of men and meat

Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.

From Food Waste to Bean Curd, and back again - Hubbub probes our Protein Pressures

What's behind our food choices? Eating Better's collaborators Hubbub have set out to explore our Protein Pressures and the triggers that can help up us eat less meat.

Better Buying Lab Aims to Accelerate Demand for Sustainable Food

If we want to feed a growing population without straining natural resources, we have to change the way we eat. Daniel Vennard of the World Resources Institute introduces their Better Buying Lab, a new initiative to help shift consumer behavior toward more sustainable, plant-based foods when they shop and dine out.

Eating Better on Twitter

RT @media_ciwf: Report by @Nuffbioethics says using #geneediting to increase yields in farm animals requires urgent ethical scrutiny https:…
RT @venoir: Amazing Day: Winning Team of the #doitday Challenge on Persuading Men to Eat Less Meat with @TheDrum @Eating_Better @hubbubUK a…
RT @ciwf: Read about @Eating_Better’s mission to make sense of men and meat! #doitday https://t.co/mgyeNZZDWO
Celebrating with our winning team #doitday https://t.co/QSJncospqf
RT @wwwfoecouk: Making #lessmeat make sense is the #doitday challenge to men (who eat the most meat) from @eating_better https://t.co/LNhIB…

Supporting organisations & Partner Networks

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