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Public attitudes to meat consumption

Reports | Published  13 May 2019

Results from our 2019 YouGov Survey shows that awareness of livestock’s environmental impacts is growing.


Eating Better (in partnership with WWF) recently carried out a YouGov survey on people’s attitudes to meat consumption (allowing us to look at change from previous surveys in 2013 and 2017).

Our top line insights are:

  • Public awareness of livestock’s environmental impacts is growing. 23% more people understand the impact in 2019 than did in 2017.
  • Younger people are talking the talk when it comes to eating healthily and sustainably but aren’t walking the walk. 33% of 18-24 year olds are still eating meat daily. 65 year olds + are leading the way with just 15% eating meat every day, despite lower levels of awareness.
  • Animal welfare remains the principal driver of reducing meat consumption (38%), but climate impact is becoming increasingly important.
  • Food is a deeply social issue, with evident socio-political divides when it comes to meat consumption and the environmental impact of the food we eat.

More detail can be found here.