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Changing the Narrative - Farmers in the dietary change conversation

News | Published  2 July 2025

Following our Retailer and Manufacturer messaging guides, Eating Better have been gearing up to develop our messaging guide focused on supporting better engagement with producers. As part of our Changing the Narrative project, we hosted an event, ‘Farming and dietary change: building common ground’, split over two days. These talks, farm tours and workshops were for the Eating Better alliance and beyond, helping to  bridge the gap between NGOs, funders, researchers, civil servants and farmers.

Producers
Author
Eating Better
Author
Eating Better

The first workshop day was held at Romshed Farm in Sevenoaks and co-hosted by the inspirational Fidelity Weston, centring on the theme of Cultivating Connection. Getting out onto a certified Soil Association and Pasture for Life farm was key to the day, cultivating connections between organisations across the alliance, connections between individuals working on different areas of the food systems, and ultimately connecting people who often work remotely to the land.

 

Alongside the beautiful farm tour, storytelling became a highlight of the day, with participants sharing their greatest inspirations and challenges within their work life, fostering an atmosphere of vulnerability and support.

 

Day two - ‘Practice & Possibility’ - brought the group to the wonderful Camley Street Natural Park, run by the London Wildlife Trusts. Although on the doorstep of King’s Cross Station, this two acre nature haven was the perfect backdrop for a range of impactful debates, robust conversations and an inspirational ‘ask and offer’ session. 

 

The insights, ideas and conversations from these two days will feed directly into the upcoming messaging resource coming out in August 2025. Producers should be a central part of discussions around dietary shifts in the UK and this was a fantastic opportunity to better connect and converse on issues that affect so many of us in different ways. It also provided a template for the Eating Better team to work more effectively across a range of different views.

A huge thank you to Future Narratives Lab for helping to design the workshop programme, AFN Network+ and TILT Collective for funding the event, Fidelity for hosting us at her home and farm (and for the delicious meal), and to all of the participants that took part in this two-day venture.

We’re excited to host a webinar on 7th August, 11-12 am, where you can hear insights from the sessions alongside the launch of our new producer messaging guide. Sign up here!

 

 

Author
Eating Better
Author
Eating Better
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