Skip to main content

Making vegetables and better meat more affordable

Case Studies | Published  31 March 2021

Rose Vouchers are a local, charity led project that helps families on low incomes to buy a good variety of fresh fruit and vegetables at local markets.

Government

Rose Vouchers are a local, charity led project that helps families on low incomes to buy a good variety of fresh fruit and vegetables at local markets.

  • Through the scheme, families that are eligible for Healthy Start can also receive weekly vouchers on top of Healthy Start money. 
  • Since it began in 2014, over £1,135,512 worth of Rose Vouchers have been redeemed supporting 6,327 families to access fresh fruit and veg in their community.
  • The project now runs in 8 locations across the UK, including London Boroughs of Hackney, Lambeth, Hammersmith & Fulham, Barnsley in South Yorkshire and Liverpool.

To date, the Rose Voucher for Fruit & Veg project has supported over 6,327 families to access fresh fruit and veg in their community.

Image credit: Alexandra Rose Charity