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Putting more plants on menus

Case Studies | Published  30 March 2021

With restaurants across the UK, Wagamama is helping people eat more plants by broadening its menu to make plant-rich dishes as tasty and accessible as possible. 

Food Service

With restaurants across the UK, Wagamama is helping people eat more plants by broadening its menu to make plant-rich dishes as tasty and accessible as possible.  

  • In 2021, it became the first UK high street restaurant to give plant-based dishes an equal share on the menu, making 50% of its menu plant-based
  • Wagamama has completed the SRA's Food Made Good Sustainability Rating.
  • 80% of Wagamama’s customers acknowledged that eating more plants was one of the best ways to tackle climate change.
  • Diners are also encouraged to pledge a ‘small choice for a big change’. Whether that is trialling plant-based for the first time or making one meal a week plant-based.

 

Clare Oxborrow of Eating Better member Friends of the Earth, said on the Wagamama website:

“Broadening menus so that plant-based food is the first option, or a desirable one, is a great thing to do. The more people realise that it isn’t a compromise, and that these dishes are tasty and flavour-packed, the more appetite there will be to widen menus even further. Eating less and better dairy and meat is really important as we confront the climate and nature crises. More establishments will see that this initiative from wagamama is successful, and we encourage them to follow suit in making plant-based options both accessible and crucially, delicious.”