Eating Better


News
Another influential network joins the Eating Better alliance
7 October 2025
CLEAR joins the Eating Better alliance as a partner network. We have collaborated with the organisation on our Changing the Narrative programme and we are excited to welcome them to the alliance to further progress action towards fairness and sustainability in food and farming systems.
Governments Retailers and manufacturers

Reports
Public are willing to reduce meat consumption, but perception gap remains
10 September 2025
A new Eating Better x Food Foundation survey finds that public willingness to reduce meat consumption is growing, but misconceptions persist.

News
Eating Better appoints Anthony Field to the Board of Trustees
8 September 2025
Eating Better is delighted to welcome Anthony Field, Head of Compassion in World Farming UK to continue to represent the importance of animal welfare on the Board and further Eating Better members’ collective goals. We issue our heartfelt thanks to Carol McKenna who steps down from our Board of Trustees after a decade of support.

News
Eating Better appoints two new trustees to the Board
24 July 2025
The Board of Trustees of any charity has the overall responsibility for the governance of the organisation. At Eating Better, trustees bring a broad range of expertise from across food and farming, from our members and beyond. We are excited to announce that we are adding two new trustees to the Board.

News
Eating Better appoints interim Executive Director
24 July 2025
Eating Better is pleased to announce that we have appointed an interim Executive Director, Rebecca Sunter, to cover for Sarah Wakefield who will be on maternity leave from September 2025 for 12 months. We would like to extend our congratulations and well wishes to Sarah at this exciting time.

News
Eating Better welcome Madre Brava and Farm Adaptation Network to the alliance
21 July 2025
The Eating Better alliance grows even stronger with two new impactful organisations joining the fold. They bring with them valuable perspectives on shifting diets towards more plants and how this is progressing internationally, as well as on the farming transition towards sustainable agricultural practices.

Reports
Mandatory reporting must go beyond healthy sales say alliances representing over 200 organisations
3 July 2025
Following the government’s announcement on mandatory reporting at the weekend, alliances representing over 200 organisations, plus 25 individual organisations representing health, farming, environment and animal welfare, are asking the government to ensure mandatory reporting goes beyond healthy sales to incorporate key health and sustainability criteria.
Governments Retailers and manufacturers Food service

News
Three new Eating Better members - Championing sustainability in health, communities and professional kitchens
10 April 2025
We are delighted to welcome three new members to the Eating Better alliance. They bring experience from their work in nutrition and health, community and social justice and sustainability within the hospitality sector.

News
We are all citizens - not vegans and meat eaters
13 February 2025
A recent Telegraph article claims that young people are turning away from plant-based diets and rejecting the push to eat less meat using findings from our Public Attitudes Survey 2024. But is that really what’s happening?

News
The Better by Half Roadmap refreshed
25 September 2024
We are excited to release the updated Better by Half Roadmap, Eating Better’s guide for achieving nutritious, healthy and sustainable diets across the UK, with a focus on less and better meat and dairy. This revision builds on its creation in 2019. It is a reflection of our shared objectives as an alliance, formed through collaboration between our 68 member organisations.
Governments Producers Retailers and manufacturers Food service Financial institutions and investors

Reports
The public want to eat better and less meat, policy needs to catch up
1 August 2024
New data from Eating Better shows that retailers, food service and government need to catch up with public attitudes towards meat, dairy and supporting farmers.

News
Seven impactful organisations join the Eating Better alliance
9 May 2024
Eating Better is pleased to welcome seven organisations from a wide range of expertise to the alliance.

Case Studies
Producing pasture-fed beef and dairy in North Wales
21 March 2024
The way we farm is key to building and maintaining healthy and sustainable food systems in the UK. We spoke to Huw Foulkes of Pentrefelin about his farm in North Wales about how he is supplying pasture-fed meat and dairy to his local community.

News
Eating Better appoint new Chair of Trustees
10 January 2024
Eating Better is pleased to announce the appointment of Julia Kirby-Smith as its new Chair of Trustees.

Reports
Impact report 2022/23
8 November 2023
This year marks 10 years of Eating Better. A decade in, we’re being increasingly recognised as a successful model of cross-sectoral collaboration for advocacy.

News
Eating Better response to the Climate Change Committee’s latest Progress Report to Parliament
9 August 2023
The Climate Change Committee’s latest Progress Report to Parliament highlights how the UK is falling short on reducing domestic emissions from all sectors and failing to facilitate a shift to healthy and sustainable diets.

News
Prioritising food justice
27 March 2023
At Eating Better, we are reflecting on what food justice looks like to us. We are starting to critically examine the role we play in transformation towards sustainable, healthy, just food systems.

Reports
Making progress: less meat and more plants in public sector meals.
14 May 2021
The results from our latest survey with Public Sector Catering show the sector’s continued progress towards serving less meat in public sector meals.
Food service

News
Earth Day 2021: Five ways to eat #LessAndBetter to protect our planet
21 April 2021
As we emerge from the pandemic, it’s time to hit reset - we can’t go back to business-as-usual. We need to take action to fix the climate and nature emergency, but we can’t do this without tackling food.
Retailers and manufacturers