Brand Identity Elements

 

IMPORTANT: Before doing any promotional work for Eating Better, or before using the Eating Better brand identifier (logo) you must read the following:

Main identifier isolation zone

All identities must be displayed with an amount of empty space surrounding. Use the identity formula to proportionally adjust size of minimum space around the brand. The space guideline formula is in proportion to the size of the identity.

The formula for the minimum allowed space around the identity: 

Above, below, left and right of the brand identifier the width of the capital 'E' of the Eating Better logo is equal to the vertical and horizontal empty space required by the identifier. By using this method the minimal exclusion zone in aways proportionate to the size of the logo (see below). This isolation zone is inculded in the EPS versions of the logo that are available to download (right).

Logo Isolation Zone

 

Unacceptable treatments

Some examples of what not to do with the identity:

  • Don’t present the mark in 3-D, use drop shadow or add other accents to the identity.
  • Don’t distort the mark in anyway.
  • Don’t use the mark against dark or dominant colour background. Always ensure legibility.
  • Don’t introduce new colours in or around the mark.

Brand identity colour values

PMS
1655C

CMYK
C0%
M60%
Y80%
K0% 

RGB
R247
G92
B25

HEX
#F75C19

PMS
376C

CMYK
C50%
M0%
Y90%
K0% 

RGB
R142
G197
B26

HEX
#8EC51A

PMS
312C

CMYK
C80%
M5%
Y5%
K0%

RGB
R0
G165
B201

HEX
#00A5C9

PMS
None

CMYK
C0%
M0%
Y0%
K100%

RGB
R0
G0
B0

HEX
#000000