These are exciting times for Eating Better! We are proud to announce that we are the recipients of new three-year funding from the Esmée Fairbairn Foundation to develop our work to shift the nation’s diets onto more healthy and sustainable pathways.
Eating Better says Brexit and new trade deals must mean high-standard Britain, particularly for meat and dairy foods. Read our 10 key recommendations for food and farming fit for the future.
44% of British people are willing or already committed to cutting down or cutting out meat. Our new report showcases food companies that are leading the way in delivering healthier, more sustainable food options for their customers.
Eating Better and Friends of the Earth kicked off 2017 by hosting a lively debate at the Oxford Real Farming Conference.
We've launched a new campaign to encourage men to explore their vegcurious side. We’ve teamed up with the marketing industry’s Do It Day initiative to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men at www.vegcurious.org and via the hashtag #vegcurious.
Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.