44% of British people are willing or already committed to cutting down or cutting out meat. Our new report showcases food companies that are leading the way in delivering healthier, more sustainable food options for their customers.
We've launched a new campaign to encourage men to explore their vegcurious side. We’ve teamed up with the marketing industry’s Do It Day initiative to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men at www.vegcurious.org and via the hashtag #vegcurious.
We need to eat less meat and more fruit and veg, yet how easy is this for a family on a day out? The OutToLunchUK survey has found that 3 out of 4 children’s lunch meals at top family attractions don't include any veg or salad. Visitor attractions need to do a lot more to show children that healthy, sustainable food can be a treat too.
Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.
New research forecasts that a significant proportion of the population is likely to be actively moderating its meat consumption over the next decade. Martin Thomas assesses the trends, opportunities and challenges that will impact on our shifting food culture.